Presentation (20 minutes) – maximum of two speakers per presentation TAFE Directors Australia Convention 2024

Using market intelligence and performance data to inform product decisions (102656)

Julie Healy 1
  1. TAFE Queensland, Mt Gravatt, TQ CORPORATE, Australia

Beyond the buzzword, what does data driven decision making mean to TAFE institutions to ensure we remain agile and responsive to industry needs, and in doing so undertake activities in an efficient, cost-effective manner within budget or workforce constraints. Prioritisation of effort and investment is paramount. So, how do we stay responsive to emerging needs whilst continuing to servicing existing labour markets?

In this session, TAFE Queensland will share the Product Planning Framework used to ensure all training products delivered remain relevant, fit for purpose and aligned to industry needs. It highlights the refined approach adopted to effectively use the large range of data sets available, including VET Activity data and market research information to ensure product decisions are evidence based.

The Market Insights team at TAFE Qld analyses the latest available VET market data and industry intelligence to gain insights into the state of VET in Queensland, identify market/product opportunities and share this information to inform business planning, market development and product planning strategies. A sample of Market insights and Industry Snapshots developed will be shared.

The presenter will share insights into how Training Product Performance is measured and used – the metrics identified to evaluate performance, how teams continuously monitor and review performance, and the BI dashboards created to allow staff easy access to data.

Through the analysis of training product performance and the market research information, the Products Teams identify High performing products, Growth Products and Declining products, as well as opportunities for new training products in areas of high or emerging skill demands.

TAFE Queensland released twenty-five Portfolio Product Plans that provide the direction and allocation of effort and investment. These two-year Plans provide information to key stakeholders on current product performance and the evidence for effective decision-making and prioritisation of product investment and delivery.